Elevate Your Team’s Visibility and Influence.
8-week communications coaching program for high-performing pharma teams.
Trusted by organizations large and small.
Microsoft
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Vertex
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Mass Challenge
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187 Startup CEOs
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27 Countries
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NATO (North Atlantic Treaty Organization) DIANA
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Microsoft • Vertex • Mass Challenge • 187 Startup CEOs • 27 Countries • NATO (North Atlantic Treaty Organization) DIANA •
It’s time for your team to shine.
Lighting Pitch Playbook
Say less. Win more.
Make it simple for your team to craft powerful pitches that resonate with leadership in minutes.
Talk IQ Playbook
Speak up. Stand out.
Lead hard conversations and handle hard people. Become the fixer people look up to.
Calm Playbook
Get your sleep back.
Stay calm and focused when it matters most.
Built for high-performance teams.
You don’t have time for theory. You need results. Fast.
We don’t believe in endless training cycles, generic advice, or one-size-fits-all solutions. You have high-stakes approvals, funding battles, and leadership meetings that can’t wait. You want a system that gets you where you need to be—quickly, effectively, and with lasting confidence.
No fluff. No wasted time. Simple. Powerful. Results-driven.
Step 1: Analyze
Pinpoint what’s holding your team back and where they need to go.
Step 2: Optimize
Tailored for Impact. Built for Speed. We design custom learning paths focusing on what each individual needs to win leadership buy-in faster.
Step 3: Grow
Practice. Feedback. Real-World Wins. Through a combination of group coaching,1:1 sessions, and micro-challenges, we help HEVA leaders grow.
Step 4: Perform
High-stakes practice. Real Executive Visibility. Your team will step onto the stage to pitch and handle tough questions, in front of leadership.
Be seen and heard. Lightning Pitch Program
Craft compelling, executive-ready pitches in minutes, not hours - turning complex insights into actionable decisions that fast-track approvals and funding.
Grab attention.
Here’s what you get with the new Lightning Pitch.
Power Openers
188 Power Openers for 21 scenarios.
Executive Story Vault
4 story frameworks for 21 scenarios.
Pitch Frameworks
18 Quick Pitch Frameworks
Data Transformation Toolkit
11 ways to make your data sing.
Talk IQ
Lead hard conversations and gain alignment, faster.
The On-the-Spot Answer Blueprint
Your On-the-Spot Answer Blueprint helps you go from hesitation to confidence. Turn every tough question into a chance to lead. There are 5 frameworks for short answers and 6 for more detailed ones.
Empathy
Focus on 8 types of reflections, where you reflect on what you’ve heard and add insight, to show empathy and gain trust.
Beautiful Questions Guide
Think like a detective. Ask better questions. Use your library of 260 questions and 13 softening phrases for 26 scenarios.
Dynamic Listening System
Use neutral, reflective, and empathetic listening to readbetween the lines so you don’t miss any more hidden opportunities.
Feedback Frameworks
Your Feedback Frameworks helps you make feedback feel constructive, not combative. Use 4 Frameworks for quick feedback and 5 for in-depth conversations.
Advice.
It’s the people who don’t take advice well that need. Increase your odds for success by gaining permission, emphasizing control, and asking leading questions before guiding.
Handle hard personalities confidently without backing down or blowing up.
Learn to roll with resistance, avoid traps, and defuse tense situations across 10 common scenarios. Adapt a library of questions, phrases, and scripts to resolve tricky situations.
Stay calm and focused when it matters most.
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We’ll help you build confidence with a simple pre-event Calm routine before stepping into the spotlight.
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Turn anxiety into calm with 1-minute resets that work anytime, anywhere with your Calm Protocols.
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We use Calm Steps to gently build confidence in low-risk situations before gradually adding more risk.
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Stop fighting nerves, and reframe them into your secret weapon for peak performance with Calm Mindshift.
Get your Alec Score to measure your effectiveness across 4 main categories: Speed, Power, Clarity, and Engagement. Gather insights from dozens of metrics like how many words per minute you speak, how complex and varied your word and sentences are, your listen rate, and how long your answers are. Your team will know exactly which areas to improve for quicker results.
Alec Analytics.
Speed
Time is gold. Can you create a pitch in under 5 minutes and answer a tricky question in under 1 minute?
Power
What’s more valuable than time? Attention. How will you capture and keep it? The more stories, analogies, metaphors, and data you use, the higher you score.
Clarity
If people can’t understand you, they’ll turn off. See how word variety, sentence complexity, and vocal image affect clarity.
Engagement
Remember the last time someone dominated a conversation? We’ll track talk times, questions, and interactions to ensure that no one says that about you.
1. Analyze
Step 1: Manager View
We’ll find out where you’d like your team to be and what’s holding them back. Then, prioritize which skills and KPIs matter most on a team and individual level.
Step 3: Individual View
Find out the individual challenges, areas of interest, and learning preferences.
Step 2: Outside View
Discover how cross-functional teams view your team and where the opportunities are.
Step 4: Analyze
Analyze speaking samples using Alec Analytics. Gather insights from discovery calls, surveys, and speaking samples.
During individual discovery calls, we will examine their ability to pitch with little prep, tell a story, give short, clear answers, make data sing, and build a connection. We will also look into their vocal image and how they use nonverbal communication.
2. Optimize
Custom Learning Paths
We design Custom Learning Paths that work the way your team does. Some people learn faster on their own, reading and watching content. Others prefer live interaction.
Your team will enjoy an experience tailored to their learning style, schedule, and interests.
Micro Challenges
Go from theory to reality. We’ll design fun micro challenges where your team will play with skills in the real world. They’ll start small by pitching their favorite restaurant and activities to a friend. Then, gradually, they’ll build it up their skills to take to the boardroom.
KPIs
We’ll identify high-priority KPIs that will make your team stand out.
3. Grow
Better together.
Small group coaching helps leaders practice their skills with a friendly crowd before taking their skills to higher stakes.
Real talk one-to-one
Individual Coaching helps your team to talk about sensitive topics, which creates the most growth.
Support when you need it.
With weekly Office Hours and on-demand coaching, you’re only a quick text or ZOOM away from getting help.
Everything you need in one place.
Your dedicated online account contains all your program content, micro challenges, assignments, scheduling, and resources.
4. Perform
High-Stakes Practice.
Real-World Executive Visibility.
Step onto the stage to pitch and handle tough questions in front of leadership.
Dress Rehearsal
Run through your pitch and get feedback to polish your performance before the big event.
Showtime
Put it all together in front of a leadership panel and get visibility and influence. Pitch and handle questions for 10 minutes.
Feedback
Find out what landed and what went sideways. Get a complete picture from three sources: the leadership Panel, your peers, and Brantio.
Why people love Brantio.
Customize your program.
Save time with libraries.
Move faster with frameworks.
Happiness Guarantee.
Elevate. Lead.
Get Started Today.
Core
Lightning Pitch Program
Talk IQ Program
Calm Program
Custom Learning Paths
Small Group Coaching
Bonus: The Influence Code
Bonus: Soft Power Leaders Book
Best Value
Plus
Everything in Core, AND
Individual Coaching
Office Hours
Bonus: Networking Navigator
Bonus: Invisible Language
Premium
Everything in Plus, AND
Alec Analytics
Unlimited On-Demand Coaching
Pitch + Slide Editing
After-Action Reviews
Bonus: Script Treasures
Bonus: Script Vault
Book a Discovery Call.
Ready to shine? If not now, then when? Level up with leaders just like you. The world needs people who care enough to make a difference.
Anwell Tsai, CEO and Founder
Anwell's excited about helping others take the leap, especially when they're not sure what will happen.
He has helped teams from large companies like Microsoft, Vertex, and 187 startups from around the world gain visibility and influence. He wrote the book Soft Power Leaders to help leaders who want to lead without being loud.
Anwell is a relentless optimist who loves helping technical and introverted people get the attention and credit they deserve.
Influence and Lead without Being Loud.
You don’t have to be louder, bolder, or more outgoing than others to get buy-in from leadership.
Soft Power Leaders helps leaders in the biotech and pharmaceutical industries gain influence without being loud.
Learn how to get through to executives drowning in meetings by pitching like a start-up, creating verbal ping-pong, and handling hard personalities while staying true to yourself.
Read short, bite-sized lessons that are easy and fun to take in and digest. Learn why the Golden Rule is wrong. Gain insights from stories about Haydn’s “Surprise Symphony” and Hollywood movie trailers. Then, get buy-in from leadership faster.
Soft Power Leaders is for aspiring leaders who want to lead in a different way, from a place of quiet confidence.